News & Events

Automotive Tech Week Keynote: Supporting the OEMs’ Digital Transformation

December 16th, 2021

WirelessCar's Keynote Presented at Automotive Tech Week in Detroit

Last month we returned to Detroit as a headline sponsor at Automotive Tech Week. We were excited to be back at the live, in-person event, an event that we've been attending for nearly as long as we've been around as a company.

Since many of us could not travel to the states, we are thrilled to share CEO Martin Rosell's keynote presentation now. We hope you enjoy watching him speak before a live audience about a subject near and dear to WirelessCar: enabling the digital transformation of the automotive industry.

Using the well-known framework of CASE, Rosell leads us through a compelling journey of where the industry is headed, what is needed to keep pace with the rapid changes disrupting OEM and mobility provider organizations, and what can be achieved by leveraging the full value of connected car data.