Leading with purpose: Hanna Belleus on her new role as VP of Marketing & Communications

We are pleased to announce the appointment of Hanna Belleus as Vice President of Marketing and Communications, effective December 1, 2024. Hanna is a highly accomplished marketing and communications professional with a proven track record of driving growth and transformation in the software, automotive, and design industries. In her new role, she will lead efforts to strengthen WirelessCar’s brand, drive strategic initiatives, and foster a culture of collaboration and innovation.

“I am thrilled to welcome Hanna Belleus to the WirelessCar Management Team. Since joining us, Hanna has demonstrated not only exceptional expertise in her field but also outstanding leadership qualities. Her strategic global vision and unwavering commitment to excellence—both in the details and in broader, long-term objectives—have already made a profound impact.”

Strong marketing and communications will be key to guiding the company with purpose and achieving our strategic and business goals. I look forward to deepening our collaboration as we continue to build WirelessCar’s future together.” – Niklas Florén, CEO of WirelessCar

We asked Hanna a few questions about her new role, her career journey, and her vision for the future.

What excites you most about stepping into the role of VP of Marketing and Communications at WirelessCar?

I am so impressed by the growth journey WirelessCar has had so far, from taking on new automotive brands and expanding the portfolio, to growing in new regions and showing both strong financial results and a strong culture—with people at its core. When I joined the company eight months ago with the mandate to merge Marketing, Communications and Brand into one department, this was exactly what excited me and still does. In my new role, I look forward to continuing the journey we have started: building a stronger brand, positioning and unified story, not only for growth enabling activities, but to incorporate a user and brand-centric perspective into company-wide processes and decisions. I am also very excited to take on the strategic responsibility for spirit and culture, since this is a topic that is very close to my heart.

What key strengths and experiences do you bring to this role?

During my career I have gathered many different experiences from mainly the software, automotive and design industries. The common thread has been working in a global and transcultural context defined by disruption, rapid change and innovation. For the past 15 years I have had leadership positions within the whole value chain of MarCom. At Bolon, we transformed the brand identity from flooring to lifestyle, collaborating with some of the most premium fashion brands around the globe and opened up 25 markets in the course of a few years. At Volvo Cars, I was part of a fundamental change to build a more purpose and people-focused communication, and at NetClean we completed a total repositioning of the company, scaling the business globally.

In this role, I believe I bring a somewhat different perspective to the management team, along with a strategic and holistic business mindset, a people-focused leadership style, and a great deal of passion and a can-do attitude.

What are your initial priorities for your first months in this position?

One of my key priorities so far has been to build an empowered, creative, and high-performing team that delivers strategic value and effect—a journey that will continue. Another focus has and will be to continue to gain a deep understanding of the challenges and opportunities in the industry, both among our customers and our employees, and explore how we can take WirelessCar to the next level. I will continue doing this through building relations and collaborations, internally as well as externally. One of the realizations I made early in my career is that one of my main priorities as a leader will always be to create pre-requisites for the people that are dependent on me. To enable this, strong relations and availability are key.

What’s one trend in marketing and communications you find most exciting right now?

One of the things I have always valued about working in marketing and communications is the constant, fast-paced evolution of the field. New technologies continually reshape how we work, pushing us as MarCom professionals to stay ahead to remain relevant. The use of AI is an obvious trend to mention, but nevertheless an important one since it is fundamentally changing the ways of working and the skillsets and roles needed ahead. It also invites inevitable discussions from an ethical point of view.

During the past years, there has been an almost binary focus on martech and data and insights. While this focus remains, I also see that building demand through emotions is on the rise in the B2B sector. At the end of the day, business is about people—humans connecting with other humans, and humans are far from rational at all times. This trend resonates with me on a deeper level, and I think the power lies in connecting data, technology and emotions.

Please join us in welcoming Hanna Belleus to her new role as VP of Marketing and Communications!